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Marketing Communications Perspective, 9th Edition George E. Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition Plus Companion Website with. About This Product Features Table of Contents Preface PDF Courses Product Tours. The process and benefits of successful integrated marketing communications campaigns. Integrated Advertising, Promotion and Marketing Communications Global Edition,Kenneth Clow, 9780273786986, 978-0-2737-8698-6, wiki game app walkthrough. Required Reading: Copley, P. 2003, Advertising and Integrated tutorial making roses frosting recipe Promotion, 3rd Edition, Thomson. M3N509368 Wlkthrough MARKETING COMMUNICATIONS or equivalent. 2003, Advertising and Integrated Brand Promotion, 3rd Edition, Thomson. To introduce the concept and process of advertising and its role in marketing. They are combined into an integrated promotional campaign. Communications Perspective 6th Edition, Tata McGraw-Hill, New Delhi, 2003. Promotion, and Marketing Communications 3rd. Edition. Chunawala S. A, Advertising Sales and Promotion Management, 3rd Edition. Duncan Tom, Principles of Advertising Integrated Marketing Communications. Http:www3. ntu. edu. sgnbssabreworkingpapers24-96. pdf.